Did you know that 75% of consumers confess to determining a company's legitimacy based on the appearance of its website? Or that design accounts for 94% of a website visitor's first impressions?

In 2022, an appealing and current website should, without a doubt, be a key priority for your company. And, fortunately for you, we've compiled a list of ten ideas and examples based on this year's trends.

10 Graphic Design & Website ideas for 2022

This year and beyond, use these 10 website and graphic design trends to acquire ideas and inspiration for your website, business branding, and other marketing assets.

1. Doodles and illustrations

If you haven't noticed, more companies are incorporating hand-drawn drawings on their websites, such as arrows and squiggly lines. These basic features provide a sense of movement and a welcoming atmosphere.

2. Modern serifs and large typography

Everywhere, big, bold font is dominating the show. These authoritative typefaces help establish the visual hierarchy of the page by emphasizing crucial messaging. Words may sometimes take on a visual character of their own.

3. Having a vintage look

Vintage and vintage aesthetics have been popular for a while, and we're seeing them more in branding and websites. These designs generate feelings of nostalgia and happiness, allowing your business to connect with your target audience on an emotional level.

4. Icons that are flat

To simplify and update their user interfaces, many websites and applications are adopting flat design concepts. Flat design, rather than elaborate shading, employs fewer colors and basic forms to express a picture.

5. Gradients of varying complexity

Surprisingly, sophisticated gradients are becoming popular alongside flat design. They're a good contrast to the flat symbols' simplicity. Gradients are color transitions, whether monochromatic (bright to dark blue) or multichromatic (one hue to another) (yellow to green). They give visual intrigue, depth, and change emphasis across a screen, making them adaptable for usage as a backdrop or CTA button anyplace on a website. It's also one of the top 2022 landing page trends.

6. Motion that is subtle

Design suggestion for a website Subtle motion is becoming increasingly popular on webpages. When hovered over or reached, components appear to float in space or display a little shift or bounce, rather than actual or animated movies. Backgrounds, buttons, icons, headers, and other elements can be animated to keep visitors interested.

You may even make interactive designs like the one seen below, which allows visitors to move and drop things about the page.

7. The early 2000s

Another retro and nostalgic website design, this time concentrating on the early 2000s. In fact, the #Y2K aesthetic has had over 2 billion views on TikTok, indicating that this style is popular among Gen Z as well.

Last year, Lancôme reintroduced its Juicy Tubes, a popular product from the early 2000s, with clever social media images that included a bright pink Game Boy system.

However, you don't have to be redesigning an old product to reap the benefits of nostalgia. Retro allusions may be used in every campaign, whether it's a 70s typeface, 80s symbols, or 90s neon. Nostalgic aesthetics are well-suited to social media campaigns, but they may also be used to other platforms and touchpoints.

8. Accessibility and inclusivity

This is part of a larger 2022 digital marketing trend in which companies are include greater accessibility and inclusion in their marketing assets, including websites.

We normally think of individuals when we think about diversity in images, but you can also portray varied incomes and lives with your backdrops and locations. We'll see greater alignment with accessible best practices in the future.

9. Photographs with graphics and drawings

How do you make your image stand out among the millions of others on the internet? To give images and graphics a dynamic and energetic sense, the current tendency is to overlay and overlap them.

10. Content that is interactive

Interactive content isn't new, but it's new in the sense that it's no longer limited to cutting-edge websites or intricate data visualization. When you hover your mouse over each dog on the webpage displayed above, images popup. We'll see more ornamental interactive features when the general public has access to interactive content capabilities.

And data visualization is just going to get better. You may mouse over a language in the example below to see where words have been adopted and naturalized in other languages.

Include these web design trends in your content marketing plan

Not only can you utilize the creative designs in this piece on your website, but you can also use them in your emails, social media postings, events, and other aspects of your content marketing plan. You can distinguish apart from your competition and have fun doing it, whether it's with a reference to nostalgia, a friendly doodle, or a complicated data visualization.

To summarize, here are the top ten website design trends to watch this year:

1. Doodles and illustrations

2. Modern serifs and large typography

3. Having a vintage look

4. Icons that are flat

5. Gradients of varying complexity

6. Motion that is subtle

7. The early 2000s

8. Accessibility and inclusivity

9. Photographs with graphics and drawings

10. Content that is interactive

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Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Contact: info@saltyreddogmarketing.com

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671