Social Media Trends Taking Over Now – and what exactly you’ll need to know.
While it’s impossible to predict how exactly different social media platforms will change during the year, here are 6 trends that are shaping 2018.
Higher Engagement Rates – The connection between brands and consumers has never been closer than what we’re been seeing today. It’s all about building relationships instead of all over advertising. It’s absolutely vital to keep your followers happy by providing a network where they’re able to reach out to you. A recently study found that 89% of social media messages go ignored.[1] In 2018, it’s all about making relationships and providing feedback where it matters most.
Customized Chatbots – When someone messages your brand – you better respond! Many companies have found that chatbots are the answer. You can easily find tips and tools how to customize your own.
Social Listening Tools – Social listening is the practice of tracking your conversations that revolve around specific words and brands. You can then find opportunities to create content.
Instagram Stories – Instagram stories are surpassing SnapChat quickly. About 1 in 5 organic Instagram Stories from brand see at least one direct message from a consumer. This is huge engagement!
Augmented Reality – Face filters have grown in popularity over the years. You can start branding your face filters to help create the story you want to tell.
Social Call-Out – Consumers turn to social media and use their networks to be heard. This causes brands to make more of a social effort or reinforce a stance through social media.
Moving Forward – Being well into 2018, it’s important to work with your social media team to make sure everything is running smoothly and ready for whatever happens. Make sure your learn and reflect on what works for your brand and what needs improvement.
Bewildered by social media trends? Salty Red Dog Marketing can help. Call us at (203) 429-9671.
[1] Sprout Social (2016)
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Salty Red Dog Marketing is a marketing agency in Westport, CT & NYC. We service businesses with marketing strategies, social media and consultations.
Contact: info@saltyreddogmarketing.com