Although real estate agents continue to play a crucial role in the house purchasing process, more and more buyers are opting to conduct more research online before consulting the specialists. According to a National Association of Realtors research, 92% of buyers start their property search online, highlighting the critical necessity for real estate brokers to have a robust online presence. You are missing out if you are not involved, engaged, and networking online.

Here are more than 40 of our top real estate marketing suggestions for anyone aiming to dominate the field.

Website real estate marketing suggestions

A website is a need rather than a real estate marketing notion. Today's consumers demand websites from businesses, and a subpar website might be worse than none at all. Here are some suggestions on how to promote your real estate company 24 hours a day online.

1. Have a visually appealing homepage

Did you know that 75% of consumers confess to evaluating a company's legitimacy based on the layout of its website? Because first impressions count, your site has to look great. This entails eye-catching visuals, a clear call to action, and a simple menu.

2. Produce fantastic listings

When making large purchases today, buyers want to conduct a lot of the research themselves online, and purchasing a home is no exception. I've only ever owned rental properties, but even then, when I'm doing research, I'll Google Map the location, use Street View to get a sense of the neighborhood, see which companies are nearby, look at pictures of the homes, and preferably do a virtual tour of the property.

Users should have easy access to all of this information on your property pages and listings, which should include thorough descriptions, excellent images, virtual tours, and quick links to Google Maps and Google Earth. Mention the bus station that is only a five-minute walk away or the Starbucks at the end of the block when describing the popular sites nearby and their relative walking times.

3. Use a photojournalist

It is imperative that you have stunning images of your properties. The appropriate time of day or angle can significantly alter results. Hire a professional photographer (ideally one who has expertise shooting houses and other structures), or, if you have high-end equipment and self-confidence, try your hand at it yourself. Just keep in mind that this is one of those circumstances where hiring experts makes sense.

4. Produce lead lures

Offering your audience something worthwhile in exchange for their contact information is the secret to generating leads. Producing a lead magnet guide with titles like "X Common Mistakes New Homeowners Make" or "X Features to Look For In a New Home" or "X Most Valuable Features of a New Home" would be a good idea. A wonderful technique to gather high-quality leads is to provide free e-books in return for an email address (and zip code, in the case of real estate).

5. Put the customer experience first

Even the best property pages won't matter much if your website is difficult to use. Take the time to review your knowledge of information architecture and user experience design since your website's users deserve a positive experience.

6. Perform SEO

If no one can discover your website, it doesn't matter how attractive it is. To make your website rank highly in search engines, use a variety of SEO techniques. This comprises:

• On-page SEO involves using the keywords you want to rank for on each page organically in the body text as well as the page title, meta data, and image file names and alt text.

• Getting links from other websites with a high domain authority is known as off-page SEO. This and your on-page SEO will benefit from using our SEO audit checklist.

• Technical SEO: ensuring that your website is quick, safe, and responsive. For this, utilize our technical SEO audit checklist.

Social media real estate marketing strategies

Using social media to sell your real estate company. Here are some suggestions for promoting your real estate company using various networks.

7. Get ready for social situations

Facebook, LinkedIn, and Instagram are the most widely used social media sites for real estate marketing. Fill out every form when creating your accounts so that you may be found by users who are looking for you.

8. Choose appropriate hashtags

Use our guide to hashtags to create the ideal combination of regional, timely, and trending hashtags that are appropriate for your audience on Instagram and Twitter. These will make it easier for the correct folks to find you.

• Local hashtags include "#[city]realestate," "#[city]realtor," "#[city]living," and "#[city]homes." #thingstodoin[city]

• Hashtags relevant to the topic: #realestatetips #homebuyertips

• Hashtags that are widely used: #realtorsofinstagram #luxuryhomes #newhomes

9. Contribute

Real estate firms have a lot of options to grow their followings, interact with followers, and solidify connections thanks to social media. Listed below are a few suggestions for real estate social media marketing:

• For house tours and Q&A sessions, use live streaming on YouTube, Facebook, or Instagram.

• Give brief real estate advice

• Share breaking news that affects your neighborhood and industry.

• Of course, post any fresh listings.

• Join relevant LinkedIn and Facebook groups.

10. Upgrade property pages with social media sharing buttons

Make it simple for buyers to email and share various houses online by including social sharing icons. Buyers are ready to share their favorite property images with friends and family.

11. Run social media adverts

Regular Facebook marketing is excellent for developing client connections, but you won't go very far if you're trying to attract new customers. Although it has the lowest organic reach of any medium, its paid ad targeting powers are unrivaled. You can choose to target pet-owning, single people in their 30s who work from home. You may also focus on LGBTQ couples that are interested in purchasing condos

12. Boards on Pinterest

Real estate is one of the areas where Pinterest advertising and marketing are still effective. Boards are a fantastic method to post pictures and details for certain ads. For a particular home, you might make a Pinterest board that showcases the area's qualities and advantages in addition to photographs of the actual property.

Ideas for local real estate marketing

Two of the three fundamental pillars of any real estate marketing plan are your website and your social media accounts. The third one deals with local marketing and listings.

13. Local support

Think about supporting your neighborhood's festivals, sports teams, or educational activities. When you sign up to be a local sponsor, your company name will frequently appear on t-shirts, program booklets, or fliers.

14. Your website contains local material

In many respects, you're selling more than simply a property when you sell a town or region. Showcase the finest of what your community has to offer with gorgeous photographs of well-known locations and local landmarks.

To guarantee that your material is noticed by buyers searching online for houses in your region, be sure to include some locally relevant keywords in your writing.

15. Create a Google Business profile

Listings are one of the most crucial elements of local SEO, and which listing is the most crucial? your Google My Business page. Users can easily locate you in Google Search, Google Maps, and the Knowledge Panel thanks to this free listing... not to mention that it functions as your company's second homepage in essence. It allows one to:

• Call or make a reservation.

• Reading and posting reviews

• Consult, ask, and respond to FAQs.

• View the price listings

• Discover your brand and area of expertise...

…anything without even visiting your website.

16. Write columns for regional magazines.

A column or feature for regional magazines can be something you can write. You don't want to make overt sales pitches. Consumers today dislike being sold to. Share suggestions and viewpoints that are valuable instead. Write about the town's success as seen by growing housing prices on the market, or describe the factors that are causing your local area to grow in popularity (maybe the refurbished downtown or the enhanced educational system).

17. Hold free workshops for prospective homebuyers

By holding mini-seminars, you may make yourself and your knowledge accessible to the neighborhood. Think considering offering a basic 101 session on the fundamentals of house ownership and mortgages.

Remember that inbound marketing is the future of all marketing, not just internet marketing. Before spending time and money on you, users expect you to give part of your expertise for free. The local counterpart of a webinar is a house purchasing seminar. Yes, it will cost time and effort, but in return, guests will be amazed and develop a bond with you. When it comes time for them to look for a house, that bond will be worth its weight in gold.

18. Work with nearby companies

Building ties with other nearby companies will be crucial to your real estate marketing efforts. See if you can convince neighborhood breakfast establishments to let you purchase a set of brand-new coffee cups with them or purchase a spot on their paper placemat arrangement. or collaborate with nearby moving businesses to trade recommendations.

Ideas for real estate email marketing

One of the most effective marketing techniques for every business and for each funnel level has long been email marketing. Here are some email marketing strategies for real estate.

19. Publish a newsletter

Utilize your website and events to gather email signups, then send out a helpful newsletter with new listings, future seminars you're hosting, neighborhood activities, advice, and more. Make sure to divide your lists into separate groups so you can deliver information that is really relevant.

20. Launch a nurturing email campaign

Similarly to Hansel and Gretel's breadcrumb trails, nurture campaigns lead clients to their ideal homes rather than a gingerbread mansion at the end (hopefully without a resident evil witch).

By customizing your interactions with your clients depending on the past activities they've performed, you'll leave a path of high-end panko breadcrumbs in their wake. Send them an email outlining other local homes for sale if they initially came to an open house with you. Send them your ebook, "10 Things Every New Homebuyer Should Know," if they attended your first-time homebuyer's conference. Depending on where your clients are in their journey, provide them with material that will assist them in taking the best next step.

21. Send congratulatory emails

Sending out personalized emails over the holidays, or even on your clients' birthdays or anniversaries, is a straightforward yet wise email marketing technique. A small act of kindness may go a long way, and satisfied customers will be quick to recommend you to others who want your services.

Ideas for offline real estate marketing

Let's not overlook the actual world in the midst of all this chatter about digital marketing! These tried-and-true offline real estate marketing strategies still work today.

22. Branded giveaways

Business branding is your friend; this includes pens, drink koozies, and other appealing freebies. To promote your company, hand out some promotional items at neighborhood festivals and events.

23. Use call monitoring

One of the sectors where call tracking in sponsored search marketing is a must-have is real estate. The majority of individuals use the phone to find a realtor or schedule a viewing of an apartment, condo, or house. You need to be able to identify the advertisements and keywords that are generating calls if those calls are the result of someone seeing your PPC campaign.

24. Make a standout business card

Get yourself some killer business cards, then on a Friday night, pass them around like pizza fliers. Do not forget to include your email signature!

25. Traditional mailers

Although conventional advertising still has a role, especially when you have targeted audiences, the internet is where it's at. To qualified leads or potential customers in the particular zip codes you operate in, think about mailing postcards.

26. After closure, provide a care gift

Even when a client closes, your relationship with them continues. You want people to remember your name so they might perhaps tell their friends, relatives, and acquaintances who might be thinking about relocating in the future about you. After business is over, send clients a care package filled with local gift cards, movie or theater tickets, etc.

Unique real estate marketing concepts

Finally, some suggestions that will encourage you to think creatively.

27. Have fun

It seems like some industries—like those that deal with animals and children—have all the fun. No, not always! Actually, having fun with the wording in your Facebook ads and other materials may make you stand out.

28. Animation video

Think about hiring a professional animator to create a film for your real estate company. Cartoon videos that are brief, adorable, and of great quality may help build your brand and add some personality. To make your animation film more specific and targeted, you might even want to think about include regional landmarks or attractions.

29. Use emotion while selling

Behavior is driven by emotions. And no, you don't have to make a video that makes people cry (Subaru? MSPCA + Arms of the Angels?) to elicit them in marketing. It might be as straightforward as saying, "Imagine living your ideal every day."

30. Select a season

In addition to federal and religious holidays, each month of the year offers a unique collection of national days and social awareness themes that provide loads of inspiration for original marketing strategies.

Or, to remain current, simply change your tactics according to the seasons.

More suggestions for real estate marketing

Here are some more original and useful suggestions to expand your real estate business.

31. Be on Zillow

You actually need to be on Zillow if you want any chance of getting noticed - you may avoid the sun, but it will still burn you! Zillow is essentially the Yelp of real estate marketing. On its website, Zillow gives users the option to promote themselves as agents. This can grow rather expensive, but given the significant influence Zillow has on property purchases, it's certainly your best option. After all, websites like Zillow receive 48% of all web traffic from real estate queries.

Users of Zillow may also rate and evaluate real estate brokers, so grin and get those stars since a high rating will significantly improve your leads.

32. Request endorsements from previous clients

Testimonials are excellent indicators of trust. For prospective customers, demonstrating that genuine, live individuals recommend your services is really important. Reach out to happy homebuyers and get testimonials after they had a positive experience working with you. Try to take a picture of them as well, if you can. Make the most of these endorsements by carefully displaying them on your website and sometimes sharing them on social media.

33. Hosting a webinar

Hosting a webinar may be a terrific approach to promote your company if you feel confident enough to do so. Hold a webinar on "12 Little-Known Things to Look For In A New Home," including a Q&A session at the conclusion. Additionally, webinars may be converted into YouTube videos that can be used as useful video material that remains online forever on your website!

34. Pay attention to the opposition

What are the local real estate agents doing? How do their websites appear? How frequently do they use social media? Take note of what rivals are doing, then learn from their errors and adopt their strategies!

35. Provide online tours

Your customer wants to learn as much as they can about a property before making an in-person visit since they value their time highly. Virtual tours are a fantastic method to provide prospective buyers a thorough, precise glimpse of the home.

Most websites, including Zillow, provide simple ways to construct virtual tours.

36. Apps for shared scheduling

To schedule times to show a property to potential buyers, utilize a scheduling sharing app. Scheduling tools like Doodle help reduce the constant back and forth switching of timeslots.

37. Examine the milestones

Suppose you run search or social media ads and your conversion rates are higher than they were the previous week. That's fantastic, but is the total conversion rate good? Or perhaps you want to start advertising on search but are unsure about the price of Google Ads. Examining standards is the greatest approach to make sure your advertising isn't doing too well or too poorly.

38. Remain in contact

Keep in touch with previous customers to foster a positive relationship, even months and years afterwards. Send greeting cards for holidays, anniversaries, etc. to stay in their minds. They will share your information with a friend of theirs when they are prepared to buy.

39. Establish a referral program

Give former customers incentives to recommend you to prospective homebuyers.

40. Think of a niche

If there is local competition for real estate marketing, you might want to think about using specialty marketing to set yourself apart. Become the preferred real estate agent for dog owners, families with children, divorcés, and everyone else. In crowded zip codes, making a brand for oneself in relation to a certain specialized need will help people remember you.

Since there is so much competition nowadays, you'll need to be an expert in both online and offline marketing if you want to stand out from the crowd. Make a statement with the help of these innovative, smart, and practical real estate marketing strategies.

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Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Contact: info@saltyreddogmarketing.com

Phone: NJ: (732) 802-6205 // CT: (203) 429-9671