A brand is a language that’s supposed to have meaning – but sometimes it doesn’t always work that way. The definition of a “brand” is the name that’s given to a service or product from a specific source. A brand is also similar to the meaning “trademark.”

With the rise of packaged good in the 19th century – think Coca-Cola – there were many other soda manufacturers in the market. But before Coca-Cola could stand out from other soda manufactures, they needed to distinguish themselves from other fuzzy beverages.

So when creating a brand for your business, what are they key components to think of when putting together your mark? Here are 7 tips you should follow.

Clear

You have a clear message, and your dream client understands what you’re here to do.

Relevant

You speak directly to your dream client’s current situation and biggest struggles.

Passionate

Your dream client can sense your vision, what you believe in, and what you stand for.

Distinct

It’s obvious how you’re different and why you’re the best fit for your dream client.

Credible

Your dream client trusts you and believes you can deliver what you promise.

Consistent

Your ream client can easily recognize you based on your consistent voice and visuals.

Visible

Your dream client sees you frequently because you show up in the right places.

With all this said, as a company gets bigger, their brand awareness feeds their sales. If a brand is a personality of a businesses, what better way is there for someone to get to know your personality than by purchasing it rom you?

While your brand right now may not be widely recognized as Nike, Coca-Cola, or Google (right now), stay true to who you are in all aspects of your marketing activities.

Want help building your own stand-out brand? Give us a call at (203) 429-9671 or email us at info@saltyreddogmarketing.com.

Salty Red Dog Marketing, LLC is a marketing agency in Westport, Connecticut, and Red Bank, New Jersey. We service businesses with marketing strategies, digital marketing, social media, and consultations.

Contact: info@saltyreddogmarketing.com Phone: (203) 429-9671