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Writer's pictureSharon Arena

A Christmas Marketing Poem



Recently I was asked to provide a "holiday-themed" sales pitch for my weekly networking group. The goal was to provide 3 Christmas words and incorporate them into your pitch. I decided to take it one step further and create a pitch to the theme of, "Twas The Night Before Christmas" poem. I wanted to share with you all as I thought it was fun to read, and even to write:


‘Twas the night before Christmas,

and all through the home;

a business owner couldn’t sleep,

his thoughts were on roam.


His ideas were hung,

on his whiteboard with care;

in hopes that a marketing plan,

will soon be there.


His clients were out,

for Christmas Eve night;

they didn’t have a thought,

of how their marketing will ignite.


He sat at his desk,

in his hand a nightcap;

he was ready to give up,

thinking time for a nap.


When in his email inbox,

there was a small ping;

an email from Sharon,

his heart started to sing!


He clicked on the email,

and saw what she’s done;

it was a email for him,

titled, “Marketing 2021”.


He glanced at the content,

his wondering eyes did note;

he knew this was special,

and what she said, I quote:


“The future may be tough,

to think about, I know;

but follow these tips,

your New Year will grow.


Lean into digital,

technology they see;

increase your game,

social media is key.


Map out your year,

a few months at a time;

build in flexibility,

focus on your prime.


Focus on metrics,

analytics and more;

look at all spending,

your business should soar.”


At the end of the email,

his brain full of thought;

in a small twinkling,

he’d give it a shot.


The prancing and pawing,

of each idea in his head;

his fingers found the keyboard,

typing what she said.


The week after next,

to his team gave a shout;

he showed what he’d learn,

there was no more to pout.


With new skills learned,

there was great success;

they increased profits,

they reached great success!


For those that think;

marketing is a fright,

contact Sharon,

and all have a good night!


Need help coming up with a plan for 2021? Contact us today to find out how your marketing can come out strong in 2021.

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Salty Red Dog Marketing, LLC is a marketing agency in Westport, CT and Red Bank, NJ. We service businesses with marketing strategies, digital marketing, social media and consultations.


Phone: (203) 429-9671

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