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Writer's pictureSharon Arena

Top 10 Marketing Trends to Do Right Now!

Updated: Jan 20, 2023



With the growing popularity of emerging marketing trends, businesses need to keep up with the latest and most successful strategies. Search and social media are two of the major trends that marketers need to be aware of. Influencer marketing is a great way to reach more people and increase your brand’s visibility. Content distribution via search engine optimization (SEO) and social media is a great way to get your content out there.


Influencer marketing is a powerful tool for raising brand awareness and engaging with potential customers. Influencers can post photos and videos of your products or services to their social media accounts and leverage their network to spread the word about your brand. Instagram marketing is one of the most popular types of social media marketing, allowing brands to post product images, videos and other content that showcases their products.


Marketers should leverage Instagram marketing by including relevant marketing strategies and continuing brand influencer collaborations. This will help to increase customer trust, build bigger communities, and forge long-term connections. Additionally, notifications through social commerce should be used to give customers the most up-to-date information. Furthermore, using relevant micro-influencers and video content can help to include new trends and keep customers engaged. Most marketers are now leveraging these strategies to create more relevant campaigns that will help their brands forge connections with their target audience.


The top 10 marketing trends are focused on new digital marketing trends, digital marketing processes and analytics highlights. It is important for brands to create content that is engaging, interactive, and entertaining. Content chatbots and interactive content are also important tools for keeping customers engaged with a brand. Finding new trends in the industry and leveraging them to market brands is essential to remain competitive. Artificial Intelligence (AI) has been a game-changer in how marketers create brands, as AI can automate tedious tasks such as content creation and show voice search results more accurately. Personalized content is also becoming increasingly popular as AI allows marketers to target their audience more precisely than ever before.


Digital marketing trends like following more businesses, seeing more conversational marketing, and Instagram Reels ability to follow the shifting trends of the market, can have a very favorable business impact. Video marketing, such as Thaws2t's offering, has become an invaluable tool for increasing brand recognition and building awareness. Other content such as podcasts and blog posts are also playing a prominent role in helping businesses to capture their audience’s attention and strengthen customer engagement.


In addition to this, as one of the most important marketing trends, creating Instagram Live Ads can help to market your brand by allowing you to connect directly with your audience. Moreover, influencer marketing and content-driven social commerce are also becoming increasingly popular. Using storytelling in video marketing, user generated content and other forms of digital content can continue blending storytelling with products to create a more powerful narrative. Additionally, Twitchas have been used by many brands as an effective way of promoting their products.


Brands use influencers to help promote their products and services through word of mouth. Experiential marketing has become increasingly popular as it gives customers an opportunity to interact with brands in real life.


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Salty Red Dog Marketing, LLC is a marketing agency in Red Bank, NJ, Westport, CT, and everywhere in between. We service businesses with marketing strategies, digital marketing, social media, and consultations.


Phone: NJ: (732) 783-4822 // CT: (203) 429-9671



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